Purpose Beyond Every Purchase

Imagine a World of Giving

When you’re part of EGS, every action contributes to something bigger.
Your beauty and wellness purchases become a force for positive change—creating real, measurable impact in the world.

Through our partnership with Buy1Give1, giving is embedded into everything we do.

End poverty in all its forms everywhere

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End hunger, achieve food security and improved nutrition and promote sustainable agriculture

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Ensure healthy lives and promote well-being for all at all ages

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Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

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Achieve gender equality and empower all women and girls

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Ensure availability and sustainable management of water and sanitation for all

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Ensure access to affordable, reliable, sustainable and modern energy for all

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Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

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Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

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Reduce inequality within and among countries

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Make cities and human settlements inclusive, safe, resilient and sustainable

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Ensure sustainable consumption and production patterns

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Take urgent action to combat climate change and its impacts

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Conserve and sustainably use the oceans, seas and marine resources for sustainable development

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Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss

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Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels

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Strengthen the means of implementation and revitalize the global partnership for sustainable development

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B1G1 ties each project to at least one of the Sustainable Development Goals, and tracks the impacts created in each SDG. Click to learn more.

Our Intention

10 million impacts

We are on a mission to create 10 million impacts every year. Here’s how we are planning on achieving it.

Switch 1% of the Industry

Inspire conscious consumers to switch their existing beauty and wellness purchases to one that’s ethical and gives back. You have the purchasing power!

Develop 10,000 Ethical Entrepreneurs

Create the ‘new order’ in business as a force for good by transitioning like-minded souls to entrepreneurship so they can create the life of their dreams: purpose, passion and profit.

Give Back to 10M Projects Per Year

With giving embedded in every product, as we grow, so do our impacts. Above are our impacts to date. We invite you to join our mission.